SEO is a progressively dynamic field that progresses even more quickly with each passing hour. With time, well-optimized websites are getting more and more visitors, implying more leads and sales. Searchers would not be able to reach your site without SEO, so all of your diligent work would be for nothing. In SEO, the ranking corresponds to the position of the content on the results pages of the search engine. A ‘number 1’ ranking means that the web page is the first answer as users check for that same word.
Here are the top 5 factors which Google considers while ranking:
- Safe and Accessible Website
To understand what the website is for, Google has to be able to access the link and check at the material on the web. You would have to support the bots out by building a site with a well-coded website constructor and a robots.txt file that tells Google where it can and cannot search for information about your site and a sitemap showing all of the pages. You can set up a sitemap using Yoast SEO if you are running a WordPress platform. If not, you may use an online sitemap generator.
- Page Speed
Site speed has long been listed as one of the leading influences in SEO rankings. Google aims to boost the site experience for users and that can be achieved through fast-loading web pages. Google revealed an upgrade to the search engine based on web page pace, which began to impact sites as of July 2018. If your site isn’t loading quickly on mobile devices, it could be penalized.
- Domain Authority
Authority matters when it comes to ranking considerations for search engines. As you can see, it’s typically a mixture of quality content and off-page SEO cues such as inbound links and social shares. Moz has formalized that into page authority and domain authority ratings, all varying from 0 to 100, which inform you how likely a specific website or domain is to appear in search results.
- Backlinks
Backlinks are the backbone for Page Rank, which is the basis of Google’s ranking algorithm. Backlinks from authoritative websites continue to push the needle forward. Within Ahrefs’ Web Explorer, you can assess the relative power of a domain and site page by looking at the Domain Rating and URL Rating. Not all backlinks are created equal though. Lots of things contribute to the potential of a backlink to push the needle, and relevance and authority are the two most important.
- Social Signals
That’s another hint that it’s excellent as customers share the content on social networks. The official word from Google is that social shares are not a direct factor in the ranking. Twitter or Facebook connections are not considered the same as connections from other official websites. However, there is no doubt that Google search results’ highest-ranking pages typically have several shares.
