It is safe to say that a successful search engine optimisation project is incomplete without a quality report that can be used by you and your clients to compare the previous rate of information from online marketing. Follow a regular schedule for reporting – maybe once a month, more than which would be a waste and less than which would be insufficient. Much like a school report card, SEO reports help to analyse your growth. For clients to be convinced that you are doing a good job, it should consist of relevant data, analysis and summarisation. Here are some SEO reports that scream relevance, engagement and easy to understand.
Site Health Report
Assessing your website’s health should come as naturally as evaluate your blood pressure, heart, lungs, eyes and other organs. Some metrics that have a significant impact on SEO are indexed pages, site speed, AMP elements, schema markup, crawl errors, server response time, broken links, URL structure and several others. You can use tools like Ubersuggest and Woorank to look into the health of your website.
Traffic and Engagement Report
When preparing this kind of a report, be sure to highlight your performance before you began work and what progress and growth were made till now. A few metrics that must be included in this are organic channel report, page views, pages per session, time spent on page, organic CTR, bounce rate. You may use tools like SEMrush, Hubspot and Ahrefs to build on the points mentioned above.
Organic Conversions Report
When preparing this report, tell your client how their site was performing before and what the current status is to help you highlight your improvements over some time. You must be sure to include organic sales, the number of form fills and calls, top/lowest converting landing page, conversion by device and location while building a successful organic conversions report.
Backlink Analysis Report
Mention how many links the site had and how many it has recently adopted to help highlight your effectiveness of link acquisition. Prepare and include link distribution ratio, the number of links acquired in the past 30 days, the rate of the backlink to referring domain and branded vs. non branded anchor text, while creating a backlink analysis report. You can do so with the help of tools like Moz and Majestic.
Site Content Report
No matter how great your content strategy is moving, there are always ways in which you can improve yourself. A site content report is excellent as it helps understand what content of yours resonates the best with the audience. It’s crucial here to mention both your worst and best performances and highlight what you are doing to improve your content on the website. Include reach, new visits, comments, churn rate and average read depth by using tools like Buzzsumo and Google Analytics.
Once you’ve compiled these reports, add a summary. Remember, creating a good SEO report is as important as installing SEO itself, so bear in mind the above tips.
